Strategic Market Assessment
RDA can help inform your strategic planning through best-in-class intelligence on the size and growth of your markets. We offer:
• Market opportunity analysis
• Customer needs assessment & Customer Segmentation
• Market sizing, forecasting and share analysis
• Market segmentation by Vertical & Business Size
• Global Market Opportunity Modeling
• Country, State, Metro and Zip-Code Segmentation
RDA Global has been providing strategic market assessment consulting to Fortune 500 firms for over thirty years. If you sell to businesses, we can help you quantify the size and growth of your revenue opportunity. Using advanced market forecasting techniques, we can segment your dollar opportunity and provide tools for drilling into that opportunity. Our segmentation includes insight into:
Geography
We can give you insight into global regions, 140 countries, over 2500 world-wide metro-areas, counties, and zip codes.
Industry
We cover 600 vertical and sub-vertical industry segments
Large, Mid-Sized & Small Business
We segment business opportunity into 15 business size categories ranging from self-employed individuals to firms with over 20,000 employees.
Customer & Channel Segmentation
Specialized customer segmentation
We Deliver Best-in-Class Market Assessment
Our fact-based approach to market assessment draws on economic drivers, market research, and customer intelligence. We can analyze your customer data to identify key trends in customer spending. We can combine these findings with economic information to give you insight on the entire market. This can help you see the size and growth of segments you are not currently taping. For markets with limited intelligence, we can conduct market research with CEOs, CFOs, and other executives & business owners to assess customer preferences and propensity to spend. Whatever your business planning and intelligence needs, we can provide a fact-based solution to inform your decisions.
Results You Understand and Trust to Inform Your Decisions
Market opportunity analysis can require specialized and often complex modeling and statistical methods. However, our goal is to provide you with insight, results, and recommendations that are easy to understand and useful to inform the decisions you need to make. We work with you closely to determine the right methods to use in each analysis. Our goal is to demystify the process we use so that you have a good understanding of it and can provide us with important input and feedback at each stage of the process. We provide comprehensive and easy-to-understand methodology documents to provide you clear and transparent insight into the techniques, facts, and assumptions informing the analysis.
Best Value
RDA Global analysts in our Bangalore, India office work closely with our market researchers and economists to implement the models our economists design. We deliver value through best-in-class academic analysis and pass on savings to you through low-cost model implementation.
Contact an RDA Analyst
(US) 713.240.5101
(UK) 44+ 1.865.278.515
info@RDAGlobal.com
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