Market Research on Businesses
RDA Global has been conducting primary market research on businesses for over 30 years. We cover business spending in 140 countries, for over 600 industries, and all sizes of businesses from multinational enterprises to small and mid-sized businesses. Our business market research is based on two key sources: primary market research and the RDA Business Economics Database©. Our services include:
• Surveys of CEOs, CIOs, Executives, & Business-Owners
• Research Design
• Statistical Analysis & Models
• Business Behavior Models
• Market & Customer Segmentation
• Demographic Studies
Primary Market Research on Businesses
If you are selling to businesses, we can help you to understand what matters most to your customers. We can help you get meaningful responses from hard-to-reach target audiences like CEOs, CFOs, other executives and business owners. We conduct online & phone surveys with business executives and conduct focus groups to get both qualitative and quantitative measurements of what matters to your customers. We have conducted studies in over 140 countries with native language speakers.
Through our core economics practice, we can also help you understand how price affects your customer’s purchase decisions and provide you fact-based market forecasts that are customized to your products and services.
RDA Business Economics Database©
The RDA Business Economics Database contains information on businesses and business spending for telecom, IT (software & hardware), employee benefits, wages, capital investments, office supplies, and other spending areas.
Our proprietary database provides unique insight into how company spending differs by industry and business size. The database covers every business in 140 countries. It also contains predictive analytics on how businesses are likely to spend in the future.
learn more about the RDA Business Economics Database©
We Deliver Best-in-Class Business Market Research
What makes RDA Global different is our unique combination of survey research and market demand economics. We conduct primary research to understand the preferences of your customers and how the features you offer affect buying decisions. Using economic modeling techniques, we then model how price affects the buying decision. This can help you to go to market offering the right features at the right price for every type of customer. Our goal is to provide you with insight, results, and recommendations that are easy to understand and useful to inform the decisions you need to make. We work with you closely to determine the right methods to use in each analysis. We provide comprehensive and easy-to-understand methodology documents to provide you clear and transparent insight into the techniques, facts, and assumptions informing the analysis.
Contact an RDA Analyst
(US) 713.240.5101
(UK) 44+ 1.865.278.515
info@RDAGlobal.com
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